There are a few different social media platforms that may work for your business- some are obvious, and others not so much! What’s important is to take advantage of the platforms that are most fitting for your business. Take a look at our list of 7 social media platforms, to see if you can benefit from various other networking platforms and find out what works best for you!
Taking advantage of the right platform will increase the visibility of your business, drive traffic to your website or storefront, and increase the strength of your brand.
Facebook is the one platform we recommend that all businesses take advantage of. The biggest impact of creating a Facebook Business Page is increasing your chance of being seen when searched on Google! We also recommend adding details regarding your business such as, a link to your website, contact details, hours of operation, and what you offer for your services. You are also able to utilize Facebook's Analytics Tool to learn about your audience and narrow down your target audience to efficiently (and effectively!) market your product.
Instagram is another platform that most businesses can benefit from and one we highly recommend. Social media users love Instagram for its ecosystem of diverse communities (foodies, travellers, etc) and visually engaging photos & videos. If you have an eye for creating unique and captivating content, you may drive traffic to your business by leveraging built-in functions such as relevant hashtags, location tags and networking. Additionally, Instagram’s ever-expanding list of features including Stories, Live and now Reel, make it easy to connect and engage with your followers in real time, to promote your services and products.
Twitter does not quite have the same visual appeal as Facebook or Instagram, but it’s not without its uses. Companies that have a large consumer base benefit from this platform to reply and engage with their customer feedback. As well, it is a great way to get the message out, as many users use Twitter to follow trends, news or stories. By sharing tweets that are relevant to your business, you can create a small following that attracts Twitter users to retweet and follow you, thus increasing visibility of your brand.
You have probably heard of TikTok and of its challenges, dances with catchy tunes popularized by the video-based app. Formerly known as Musical.ly, the influence of this platform is increasing daily and as of July 3 this year, it was reported to have over 800 million users (or TikTokers) worldwide! This platform is very active and is a fresh way for brands to tap into the millennial & Gen-Z audiences world-wide. For example, one way to promote your business is through a “hashtag challenge” campaign focused around a theme (i.e. a funny choreography) and your business. When executed well, other users will choose to take part in the challenge, enticing more people to join in through the "trending" your custom hashtag and creating a buzz and awareness about your brand.
YouTube is a huge platform with 2 BILLION logged-in monthly users yet many businesses choose to not utilize the platform for their business! There are many ways to use this powerful platform to your benefit and we'll highlight three of the most successful ways to utilize this platform
First route is to become a content creator on the YouTube platform. Creating content that is engaging or educational about your business can draw a strong "Subscribed" following behind your brand which then can be funnelled to your online business or just create brand exposure!
Another way for brands to utilize YouTube would be to sponsor a YouTuber with an established large audience (ideally your target audience) to create a buzz around your newly launched product or service.
Last option is for you to utilize YouTube's powerful advertising algorithm for your paid advertisement videos that run between or during videos to promote your product or business.
Pinterest is the platform that can often be overlooked! It is a visually-focused platform and one that many hobbyists use. Many users of Pinterest use the platform to find inspiration for their next DIY project, motivational or aspirational images and their favourite products. Businesses that focused around craftsmanship, beauty, fashion or house décor (just to name a few), can draw new traffic through highly engaged “pins” on their page and become one of the top images to come up through Google search! If you are able to use Pins to your advantage, you may be able to attract users from Pinterest, to purchasing from your online store, or visiting the business in person!
LinkedIn isn't the first place you would think to promote your business. However because it is THE platform for professional networking, it is a great way for its users to get to know your business (and what you do) through mutual connections in your network! LinkedIn can also act as a channel for finding talent and sharing industry-specific information, thus creating exposure for your brand. In addition, LinkedIn serves as an online resume or portfolio to showcase your previous & current partnerships, endorsements by colleagues, and professional achievements.
Now that you have the lowdown, you just need to focus on the networks that are most suitable to your business and start creating!
Were there any you were surprised by, or any other ones you think we should focus on?
Let us know what you think!
Until next time,
Stay Connected, Stay Social